Everyone teaches you how to pitch. Nobody shows you how the money actually moves.
A free newsletter for creators who want bigger sponsorship deals, and want to understand why brands pay what they pay.
You can find a hundred guides on writing a pitch email. You won't find one that explains what a brand was really buying when it paid six figures for a single post. That half of the business happens behind closed doors, under NDA, between people with no reason to explain it. So most creators walk into every negotiation blind.
Our free newsletter closes that gap. Every issue hands you something you can use on your next deal: where rates are actually moving, which terms are worth fighting for, and which offers are worth walking away from. It's written for creators who treat sponsorships as a career, not a lucky break.
Here's what lands in your inbox:
- The rate you're probably leaving on the table, and how to spot it before you name a number
- The one clause that decides whether you get paid once or keep getting paid
- Why brands ghost after you deliver, and the payment terms that protect you from it
- The offers that look like opportunities but are really free work (and how to turn them down without burning the bridge)
- What actually changes between a $200 deal and a $20,000 one. Hint: it isn't your follower count.
- How to price usage rights, the money most creators hand over for nothing
The newsletter gives you the playbook. But there's one thing a playbook can't do. It can't take you inside the room where a brand decides to pay one creator a fortune, and show you why.
That's what the show is for. The Sponsorship Economy: Premium Deals Decoded opens one real premium deal every episode and takes it apart. Who paid, who got paid, what the brand was actually buying, and the version of the play you can run at your size. New episodes land in your inbox the day they drop.
Over the months ahead, you'll discover:
- The six-figure social post, and why the brand that paid for it thought it was a bargain
- Why a brand will pay one creator ten times more than another with the same following
- How an unknown perfume can explode off a few music videos without a single TV ad
- The song lyric that moved a liquor brand's sales, and what brands now pay to engineer that moment on purpose
- The kitchen grill that outearned a heavyweight boxing career, and the deal structure that made it possible
- Why a fast-food chain put a rapper's name on its menu, and what it bought them with an entire generation
- When hiring a manager pays for itself, and when it's the most expensive mistake you'll make
It's free, and it takes one email. You'll get the newsletter plus every new episode the day it drops. Then walk into your next negotiation like someone who has seen the inside of the deal.